A little over a month after inking a multi-year partnership deal with the National Football League (NFL) and casino operator, Caesars Entertainment Corporation, has now announced the signing of a similar arrangement with the Turner Sports division of American media giant Turner Broadcasting System Incorporated.
BleacherReport.com studio:
The Las Vegas-headquartered firm used an official Thursday press release to declare that this latest alliance is to see it launch a studio inside its Caesars Palace Las Vegas venue branded around the BleacherReport.com service from Turner Sports in order ‘to develop gaming-themed content for sports fans around the world.’
Caesars detailed that the new studio is expected to go live in the spring creating content for distribution via the sports information and culture website at BleacherReport.com and this domain’s ancillary Instagram, Twitter and Facebook services.
Branding boon:
Mark Frissora, President and Chief Executive Officer for Caesars Entertainment Corp., proclaimed that his firm’s branding is to ‘be prominently featured’ on all of the materials produced by the coming studio and that the casino operator will moreover be able to sponsor ‘select programming’ and events across Turner Sports’ entire network.
Frissora’s statement read…
“Caesars Entertainment Corporation continues to redefine its role as a sports authority in the gaming-hospitality industry. Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment Corporation to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with BleacherReport.com for premier content every day.”
Digital influence:
For his part, Lenny Daniels, President for Turner Sports, described BleacherReport.com as ‘the number-one digital destination for millennial and Gen Z sports fans’ courtesy of receiving over 250 million monthly interactions. He also asserted that sportsbetting and gaming content is due to ‘be a key driver’ in increasing future television viewership figures and boosting ‘fan engagement across all platforms.’
Daniels’ statement read…
“The sports gaming industry is rapidly growing and Turner Sports is poised to be an industry leader in the development of gaming-themed content experiences. We’re excited to form this groundbreaking relationship with Caesars Entertainment Corporation, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans.”
